Grammy Awards 2013: Ratings drop whopping 28%

The 2013 Grammy Awards drew more than 28 million viewers.

The 2013 Grammy Awards drew more than 28 million viewers.

For one moment in time, Whitney Houston powered the Grammys to a ratings bonanza. This year, the audience fell back down to Earth.

In the wake of the pop star’s sudden death last year, more than 39 million viewers tuned in. On Sunday, the audience shrunk to 28 million – about what the awards show drew in 2011.

“There’s a lot of conjecture, but I think it’s safe to say that interest in the show went up last year because Whitney Houston died just before the event,” said Katz Media Group TV industry analyst, Bill Carroll.

“Last year, it went up so dramatically because viewers probably were tuning in just to see what was going to happen. They were assuming — and rightly so — that there would be a memorial tribute during the show and they wanted to know, just in general, how her death would affect the telecast.”

Carroll said even with the 28% drop in viewership, 28 million viewers is still a win for CBS.

“All things said, I think CBS has to be pretty pleased with the numbers they got.”

Viewers also could’ve tuned in to see if any of the artists would rebel against CBS’ request that they dress more conservatively than in the past.

The network distributed a memo last week — which was promptly leaked onto the Internet — outlining its policy against scantly clad women and potential obscenities appearing on T-shirts and other apparel.

“I certainly was interested to see if anyone was going to be impacted in what they wore,” said Carroll.

“Giving them instructions on what to wear is almost saying to them, ‘Please wear something that doesn’t meet the guidelines.’”

This year’s nominees included:

Best Pop Solo Performance
**”Set Fire to the Rain (Live),” Adele**
“Stronger (What Doesn’t Kill You),” Kelly Clarkson
“Call Me Maybe,” Carly Rae Jepsen
“Wide Awake,” Katy Perry
“Where Have You Been,” Rihanna

Best Country Solo Performance
**”Blown Away,” Carrie Underwood**
“Home,” Dierks Bentley
“Springsteen,” Eric Church
“Cost of Livin’,” Ronnie Dunn
“Wanted,” Hunter Hayes
“Over,” Blake Shelton

Song of the Year
**”We Are Young,” fun. featuring Janelle Monáe (Writers: Jack Antonoff, Jeff Bhasker, Andrew Dost and Nate Ruess)**
“The A Team,” Ed Sheeran (Writer: Ed Sheeran)
“Adorn,” Miguel (Writers: Miguel Pimentel)
“Call Me Maybe,” Carly Rae Jepsen (Writers: Tavish Crowe, Carly Rae Jepsen and Josh Ramsay)
“Stronger (What Doesn’t Kill You),” Kelly Clarkson (Writer: Jörgen Elofsson, David Gamson, Greg
Kurstin and Ali Tamposi)

Best Urban Contemporary Album
**Channel Orange, Frank Ocean**
Fortune, Chris Brown
Kaleidoscope Dream, Miguel

Best Rock Performance
**”Lonely Boy,” The Black Keys**
“Hold On,” Alabama Shakes
“Charlie Brown,” Coldplay
“I Will Wait,” Mumford & Sons
“We Take Care of Our Own,” Bruce Springsteen

PHOTOS: What all the stars wore to the 2013 Grammy Awards

Best Pop Vocal Album
**Stronger, Kelly Clarkson**
Ceremonials, Florence + the Machine
Some Nights, fun.
Overexposed, Maroon 5
The Truth About Love, Pink

Best Rap/Sung Collaboration
**”No Church in the Wild,” Kanye West and Jay-Z featuring Frank Ocean and The-Dream**
“Wild Ones,” Flo Rida featuring Sia
“Tonight (Best You Ever Had),” John Legend featuring Ludacris
“Cherry Wine,” Nas featuring Amy Winehouse
“Talk That Talk,” Rihanna featuring Jay-Z

Best Country Album
**Uncaged, Zac Brown Band**
Hunter Hayes, Hunter Hayes
Living For a Song: A Tribute to Hank Cochran, Jamey Johnson
Four the Record, Miranda Lambert
The Time Jumpers, The Time Jumpers

Best New Artist
Alabama Shakes
Hunter Hayes
The Lumineers
Frank Ocean

Record of the Year
**”Somebody That I Used to Know,” Gotye featuring Kimbra**,
“Lonely Boy,” The Black Keys
“Stronger (What Doesn’t Kill You),” Kelly Clarkson
“We Are Young,” fun. featuring Janelle Monae
“Thinkin’ Bout You,” Frank Ocean
“We Are Never Ever Getting Back Together,” Taylor Swift

Album of the Year
**Babel, Mumford & Sons**
El Camino, The Black Keys
Some Nights, fun.
Channel Orange, Frank Ocean
Blunderbuss, Jack White

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